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My work is for commercially-minded property owners who understand that brand positioning, narrative and emotional connection – not interiors – are the true differentiators that ensure the long-term success of their business.
Hospitality brand strategy & Design
Translating beautiful spaces into captivating stories that sell
When the market is flooded with stunning Airbnbs and villas, long-term winners are not those with the highest number of amenities or the glossiest photos, but those who become memorable, identifiable and capture guests emotionally.
When a property is positioned the way boutique hotels are, it suddenly becomes more desirable than all the other short-term rentals still operating solely as 'listings'.
In combination with conversion-focused social media presence and a direct booking website, strategic positioning becomes the ultimate competitive advantage, allowing owners to reduce platform reliance and fees, justify higher rates, attract more discerning customers and increase bookings over time.
Blending in keeps the property competing on price. Creating a brand puts it in a category of one.
A full review and optimisation of every element of the listing, ensuring the platform presence reflects the brand identity and positioning established throughout the process, rather than undermining it.
Also included:
Visual identity design
On top of the foundational work of BRANDED & BOOKED it is possible to add:
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Direct booking website
Airbnb listing optimisation
- Logo suite.
- Brand colour palette and typography.
- Branded Instagram templates.
- Any other branded collateral that makes sense to have for your property.
Ready to get started? Book a FREE, no-obligation call
Content creation
- The overall structure and set-up of the profile: bio, feed, highlights etc.
- Content direction: what kind of content to create.
- The frequency of posting: what and how often.
Instagram strategy
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This is where we define the positioning of your hospitality brand – clarifying what the property is known for, why its meaningfully different, who it attracts, and how that positioning is expressed across every guest touchpoint.
We will also explore if there are opportunities to position the property as a ‘destination’ in its own right.
Brand strategy
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A bespoke brand ecosystem for luxury Airbnbs, holiday villas and boutique stays
BRANDED & BOOKED is built on 3 core pillars that help define the essence of the brand and bring it to life in the most conversion-focused way:
Branded & Booked
Optional add-ons
testimonials
client
feedback
Liis GETS it. What goes into a brand, how to approach the project and which questions to ask, and the importance of nailing it so that everything feels smooth and cohesive. I like how her brain works, I like how enthusiastic she is about the projects she works on, and how she approaches them – it feels thoughtful, and like she’s coming at it from the right place by starting with the vibe and the brand, and building the visuals from there. Also, she makes really beautiful things. My brand is SO BEAUTIFUL! Liis helped me build a brand, not just a logo. We are thrilled. Working with her was worth every penny!
// Christa Peck
Working with Liis was the best experience I have had in re-branding my company. I was looking for a specific vision, an online Financial Wellness Center, and I couldn't find someone who would truly hear my needs. Everyone wanted to default to a corporate branded financial firm. I wanted a Financial Wellness Center that was created for a woman's financial health. Liis was able to create my vision on my new website. I literally started crying when I saw what she had put together. She quite literally put my vision right on my new website. I loved how she could suggest different copy to resonate with my premium client. I can't say enough about how her creation changed my confidence in my product and how I interact with women and money. I can recommend her with 100% confidence that she will find your vision! Thank you Liis!!!
// Jamey Hendricks
Liis is an incredibly talented designer and an absolute pleasure to work with. She was able to bring my brand's essence to life through the creation of my Colour Analysis website – in a way that perfectly expressed what I wanted to portray, and more. This beautiful new website has allowed me to convert paying customers and I have had so many compliments about my site! Liis is professional, intuitive and a true expert at her craft. If you want a website that exudes quality and soul, I cannot recommend Liis highly enough!
// Rachel Turner
From our first call and throughout the entire process, Liis brought impeccable care, attention to detail, high energy & creativity to every interaction. She is a true expert with a beautiful soul and I appreciated her coming up with ideas and suggestions for my branding and website as she just 'got me'. Nothing's ever too much trouble for Liis, she's super responsive & incredibly patient and will walk you through any questions you have. I've received the most amazing feedback from my clients, I'm absolutely OBSESSED with my branding and website and cannot thank Liis enough for her dedication, ideas and pure brilliance. If you are thinking about a new website that is not only gorgeous but also converts or want stunning unique branding created, I can't recommend Liis highly enough! She's excellent to work with and a creative genius. THANK YOU LIIS!
// Sarah scott
I am absolutely thrilled with the results of my branding and website created by Liis! From the very beginning, Liis showcased an impressive understanding of my personal brand and effortlessly translated it into a visually captivating website. Not only does Liis have amazing technical skills, her attention to detail and commitment to excellence truly sets Liis apart. The website Liis designed for me exceeded all expectations, and the positive feedback I have received from my network further validates their exceptional work. Moreover, Liis communication and collaboration skills were outstanding. She took the time to truly understand my vision, actively listening to my ideas and incorporating them into the design seamlessly. Liis' ability to translate my thoughts and preferences into a visually stunning website was remarkable.
// Kirsty Ruse
Liis is a brilliant designer and brand strategist! And she's truly sparkly! Her warm and creative energy is absolutely contagious. She has an incredible eye and was able to nail the perfect vibe – palette, fonts, graphics, layout – for me. She doesn't use templates and custom designs each to tailor to unique client needs. She's extremely clear in her communication and is highly responsive throughout the project. I would HIGHLY recommend Liis to anyone who needs branding and website help! You'll have a stunning professional site in no time!! I cannot say enough good things about Sparkle Creative Studio!! Thank you! Thank you!!
// Susan Young
Working with Liis was seamless, she was so invested in getting to know me as a client that it did not surprise me that what she brought forward creatively was exactly what I was looking for. Liis's patience, kindness and intuitive ability encouraged me to embrace the powerful place I was stepping into. I loved working with Liis, I highly recommend working with her not just because she is great at what she does but because of what an amazing person she is. She is setting an example for all female entrepreneurs and I am grateful for our time together.
// Marybeth Healy
It was an absolute pleasure to work with Liis from Sparkle Creative Studio. Every detail for the whole website building process is so well thought through. I had my old website transformed to a brand new functional, modern and aesthetically pleasing Showit website. Liis created functions and layouts I didn't even know about. She really focuses on things that really matter to you as a individual. Sparkle Creative Studio has created me a beautiful website that aligns with my purpose, quality services and matches perfectly with my branding. I finally have a website of my dreams!
// Egle kerr
- Define the brand positioning
- Walk through the most aligned Instagram strategy for your hospitality brand
- Audit the Airbnb listing and discuss required improvements
- Align on the creative direction for the visual identity
Following the call, you will receive both the brand strategy and Instagram strategy, neatly presented in separate documents, which you can refer to as needed or share with team members, or other vendors and service providers.
You will also receive a full rewrite of the listing copy and an overview of all improvements discussed on the call for easy implementation.
As the final step, I will design the visual identity and the branded graphics.
If direct booking website or content creation are part of the project, they will follow after the visual identity design has been completed.
How this works
read the article→
The 4 elements every luxury Airbnb needs to become a sought-after hospitality brand
read the article→
Having a logo, website & Instagram for a luxury Airbnb does NOT constitute having a brand
I reviewed more than 1,000 luxury Airbnb listings around the Mediterranean – here’s what I found
read the article→
What is strategic brand positioning – and why it matters for luxury Airbnbs
read the article→
Why Instagram isn't working for most luxury Airbnbs (and what actually fixes it)
read the article→
These deep dives articulate how brand positioning, story, and digital presence work together in high-end hospitality — and why strategy must come before tactics.
Insights on brand, positioning, and hospitality marketing
Agreement and payment
You will receive a custom proposal
Book a FREE, no-obligation discovery call
Once the scope of work / agreement has been signed and the payment received, we are ready to start the work.
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After the call, I put together a custom proposal, indicating the proposed scope of work, estimated timeline and project cost.
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The aim is to understand your current situation, vision, and discuss how we can potentially partner to elevate your hospitality business.
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How to get started
book a discovery call
Let’s explore how we can partner to give your luxury Airbnb or holiday villa a competitive edge.