Translating beautiful spaces into captivating stories that sell
Hospitality brand strategy & Design
My work is for commercially minded property owners who understand that brand positioning, narrative and emotional connection – not interiors – are the true differentiators that ensure the long-term success of their business.
Blending in keeps you competing on price. Creating a brand puts you in category of one.
When the market is flooded with stunning Airbnbs and villas, long-term winners are not those with most optimised listings or glossiest photos, but those who become memorable, identifiable and capture guests emotionally – outside of the platforms.
When you position your property in a way that boutique hotels do, your short-term rental suddenly becomes more desirable than those who keep operating solely as ‘listings’.
Combining that with a conversion-focused social media strategy and a direct booking website allows your hospitality business to charge higher rates, reduce platform reliance and fees, attract a more discerning customer base and increase bookings over time.
Optional add-ons
Branded & Booked
Branded & Booked is built on 3 core pillars that help define the essence of the brand and bring it to life in the most conversion-focused way:
A bespoke brand ecosystem for luxury Airbnbs, holiday villas and boutique stays
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Brand strategy
This is where we define the positioning of your hospitality brand – clarifying what your property is known for, why its meaningfully different, who it attracts, and how that positioning is expressed across every guest touchpoint.
We will also explore if there are opportunities to position the property as a ‘destination’ in its own right.
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Instagram strategy
- The overall structure and set-up of the profile: bio, feed, highlights etc.
- Content direction: what kind of content to create
- The frequency of posting: what and how often
Content creation
Ready to get started?
- Logo suite
- Brand colour palette and typography
- Branded Instagram templates
- Any other branded collateral that makes sense to have for your property
Visual identity design
Direct booking website
On top of the foundational work of BBB, it is possible to add:
// Christa Peck
Liis GETS it. What goes into a brand, how to approach the project and which questions to ask, and the importance of nailing it so that everything feels smooth and cohesive. I like how her brain works, I like how enthusiastic she is about the projects she works on, and how she approaches them – it feels thoughtful, and like she’s coming at it from the right place by starting with the vibe and the brand, and building the visuals from there. Also, she makes really beautiful things. My brand is SO BEAUTIFUL! Liis helped me build a brand, not just a logo. We are thrilled. Working with her was worth every penny!
// Jamey Hendricks
Working with Liis was the best experience I have had in re-branding my company. I was looking for a specific vision, an online Financial Wellness Center, and I couldn't find someone who would truly hear my needs. Everyone wanted to default to a corporate branded financial firm. I wanted a Financial Wellness Center that was created for a woman's financial health. Liis was able to create my vision on my new website. I literally started crying when I saw what she had put together. She quite literally put my vision right on my new website. I loved how she could suggest different copy to resonate with my premium client. I can't say enough about how her creation changed my confidence in my product and how I interact with women and money. I can recommend her with 100% confidence that she will find your vision! Thank you Liis!!!
// Rachel Turner
Liis is an incredibly talented designer and an absolute pleasure to work with. She was able to bring my brand's essence to life through the creation of my Colour Analysis website – in a way that perfectly expressed what I wanted to portray, and more. This beautiful new website has allowed me to convert paying customers and I have had so many compliments about my site! Liis is professional, intuitive and a true expert at her craft. If you want a website that exudes quality and soul, I cannot recommend Liis highly enough!
// Sarah scott
From our first call and throughout the entire process, Liis brought impeccable care, attention to detail, high energy & creativity to every interaction. She is a true expert with a beautiful soul and I appreciated her coming up with ideas and suggestions for my branding and website as she just 'got me'. Nothing's ever too much trouble for Liis, she's super responsive & incredibly patient and will walk you through any questions you have. I've received the most amazing feedback from my clients, I'm absolutely OBSESSED with my branding and website and cannot thank Liis enough for her dedication, ideas and pure brilliance. If you are thinking about a new website that is not only gorgeous but also converts or want stunning unique branding created, I can't recommend Liis highly enough! She's excellent to work with and a creative genius. THANK YOU LIIS!
// Kirsty Ruse
I am absolutely thrilled with the results of my branding and website created by Liis! From the very beginning, Liis showcased an impressive understanding of my personal brand and effortlessly translated it into a visually captivating website. Not only does Liis have amazing technical skills, her attention to detail and commitment to excellence truly sets Liis apart. The website Liis designed for me exceeded all expectations, and the positive feedback I have received from my network further validates their exceptional work. Moreover, Liis communication and collaboration skills were outstanding. She took the time to truly understand my vision, actively listening to my ideas and incorporating them into the design seamlessly. Liis' ability to translate my thoughts and preferences into a visually stunning website was remarkable.
// Susan Young
Liis is a brilliant designer and brand strategist! And she's truly sparkly! Her warm and creative energy is absolutely contagious. She has an incredible eye and was able to nail the perfect vibe – palette, fonts, graphics, layout – for me. She doesn't use templates and custom designs each to tailor to unique client needs. She's extremely clear in her communication and is highly responsive throughout the project. I would HIGHLY recommend Liis to anyone who needs branding and website help! You'll have a stunning professional site in no time!! I cannot say enough good things about Sparkle Creative Studio!! Thank you! Thank you!!
// Marybeth Healy
Working with Liis was seamless, she was so invested in getting to know me as a client that it did not surprise me that what she brought forward creatively was exactly what I was looking for. Liis's patience, kindness and intuitive ability encouraged me to embrace the powerful place I was stepping into. I loved working with Liis, I highly recommend working with her not just because she is great at what she does but because of what an amazing person she is. She is setting an example for all female entrepreneurs and I am grateful for our time together.
// Egle kerr
It was an absolute pleasure to work with Liis from Sparkle Creative Studio. Every detail for the whole website building process is so well thought through. I had my old website transformed to a brand new functional, modern and aesthetically pleasing Showit website. Liis created functions and layouts I didn't even know about. She really focuses on things that really matter to you as a individual. Sparkle Creative Studio has created me a beautiful website that aligns with my purpose, quality services and matches perfectly with my branding. I finally have a website of my dreams!
client
feedback
testimonials
How this works
- Define the brand positioning
- Walk through the most aligned Instagram strategy for your hospitality brand
- Align on the creative direction for the visual identity
Following the call, you will receive both the brand strategy and Instagram strategy, neatly presented in separate documents, which you can refer to as needed or share with team members, or other vendors and service providers.
As the final step, I will design the visual identity and the branded graphics.
If direct booking website or content creation are part of the project, they will follow after the visual identity design has been completed.
What BBB is not for
- Operational strategy – pricing, availability, etc.
- Airbnb listing optimisation
- Paid advertising
- Growth hacks
- Influencer marketing
- Ongoing Instagram management and posting
Want to gain a deeper understanding of these strategic tools?
These deep dives articulate how brand positioning, story, and digital presence work together in high-end hospitality – and why strategy must come before tactics.
The 4 key elements of hospitality branding (and why they are interconnected)
Why Instagram doesn’t convert for most short-term rentals (and how to solve it)
How to get started
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The aim is to understand your current situation, vision, and discuss how we can potentially partner to elevate your hospitality business.
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After the call, I put together a custom proposal, indicating the proposed scope of work, estimated timeline and project cost.
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Once the scope of work / agreement has been signed and the payment received, we are ready to start the work
Book a no-obligation discovery call
You will receive a custom proposal
Agreement and payment
Ready to become a premium, sought-after hospitality brand?
Let’s explore how we can partner to give your luxury Airbnb or holiday villa a competitive edge.
