Captivating branding. Highly functional websites. copy that converts.
one-stop-shop for service based businesses
When blending in is not an option and you want to attract premium clients who happily pay premium rates.
Work with me
Of course your brand presence needs to look and feel magnetic and authentically reflect the AWESOMENESS of your service offering. But in addition, your branding and website have to be built on strategy in order to turn those browsers in to buyers and increase your bottom line.
If you want to position your brand as the ultimate solution to your clients/customers' needs and wants, your branding, website and messaging are the key tools in achieving that.
You have a big vision for your business and your brand.
I have the tools and know-how to support you in bringing it to life.
This one critical piece is STRATEGY. Because let me tell you, just 'pretty' does simply not cut it.
As a small business change-maker, you know that your impact and income are dependent on reaching the right kind of clients and customers.
This is where your branding and website have a big role to play. Done right, they can truly help you stand out in a crowded marketplace, attract the right people to your business like moths to a flame, and convert them into buyers and eventually loyal fans.
However, the truth is that if your website & branding miss one critical piece then people are likely not going to pull out their credit cards and spend money with you.
And that's where I come in.
Branding services
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AI Imagery & Photo shoots
Forget dull photo shoots in power suits, or being limited to only 1-3 outfits and 1-2 locations of a traditional photo shoot. If your website or social media could do with some fresh, head-turning images, I might just have what you are looking for.
Whether you are looking for realistic vibes – sitting at a desk, walking on the beach or sipping coffee in a coffee shop... or something completely otherworldy like mystical witch vibes, Greek goddess vibes or spiritual coach with angel wings kind of vibes, me and my AI assistant are able to bring most imaginary dreams to life.
Or perhaps you just need a new headshot for your LinkedIn profile – consider this also done.
Of course, the images do not have to be just of you. I can also create branded stock style AI images that fit your brand vibe and help bring your brand look & feel to life, be it imaginary guests having a good time, yoga-themed images for a retreat or a flatlay in your brand colours.
+ Brand strategy
+ Custom logo design
+ Full logo suite with alternative logo designs, for both print and digital use
+ Brand colour palette selection
+ Typography selection
+ Imagery guidelines
+ Graphic elements like icons, pattern etc. (optional)
+ A Brand Guide PDF with guidelines for easy referral and/or sharing with your team/VA
In addition, any kind of branded materials/collateral can be added to the Brand Identity package, including but not limited to digital PDFs, slide decks, course portal graphics, social media graphics, packaging, menu design, signage, etc.
I provide custom quotes for all projects, based on what exactly is required and which deliverables will be included. I will only be able to determine this after our Discovery Call. Every business is different and so are their branding needs, hence I don't operate with one-size-fits-all. To give you a ballpark, an average branding project would range between USD 1,500–3,500.
However, I would love to assist in any way I can. So even if you think your budget is too small but you would love my support, please do get in touch regardless and we can look at a scaled down version of the typical package or other ways I might be able to assist you.
what does the investment look like?
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Brand identity design
Brand identity comprises of all the visual elements that make a brand recognisable, memorable and unique. Through its visual identity, a brand is able to communicate what it's about, for whom, and evoke the desired emotions in the audience it aims to reach. Brand identity is about much more than just a logo – it's a holistic and strategic approach to design that ultimately supports the underlying business goals.
Brand Identity design package would typically include:
Portfolio
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WEBSITE services
Shine Bright Website Package
a 3-in-1 service including branding, copy & website
This is for the business owner ready to have their brand SHINE BRIGHT –
to have the most elevated and conversion-driven online home.
By diving deep into what makes your business and your brand UNIQUE, my holistic approach and comprehensive process leverage brand & website strategy to identify authentic messaging, design eye-catching visuals and build a high-converting website that all together help you attract premium clients and sell with more ease!
The Shine Bright package can be scaled up or down as needed, but as a bare minimum would include:
+ Brand & website strategy
+ Brand design
+ Copy support
+ Website design & build
In addition, any kind of branded materials/collateral can be added to the Shine Bright package, including but not limited to digital PDFs, slide decks, course portal graphics, social media graphics, packaging, menu design, AI imagery etc.
I can also help you with a funnel, course or membership portal set-up, including email marketing set-up, launch strategy and more.
Portfolio
Work with me
I provide custom quotes for all projects, based on what exactly is required and which deliverables will be included. I will only be able to determine this after our Discovery Call. Every business is different and so are their website + branding needs, hence I don't operate with one-size-fits-all. To give you a ballpark, an average 3-in-1 website project would range between USD 3,000–8,000.
However, I would love to assist in any way I can. So even if you think your budget is too small but you would love my support, please do get in touch regardless and we can look at a scaled down version of the typical package or other ways I might be able to assist you.
what does the investment look like?
Audit/Strategy Power Hour
one-off session to provide you with practical advice on how to improve your branding and/or website
Not crazy about your current brand/and or website? Wonder what you need to do in order for it to help you get more clients and make more sales? My POWER HOUR is designed to identify areas of improvement and provide you with tangible, practical advice that you can implement on your own. It's also handy if you have a lot of branding + website related questions that keep you stuck from moving forward with creating your website.
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Susan Young / Triple moon coaching
Liis is a brilliant designer and brand strategist! And she's truly sparkly! Her warm and creative energy is absolutely contagious. She has an incredible eye and was able to nail the perfect vibe - palette, fonts, graphics, layout - for me. She doesn't use templates and custom designs each to tailor to unique client needs. She's extremely clear in her communication and is highly responsive throughout the project. I would HIGHLY recommend Liis to anyone who needs branding and website help! You'll have a stunning professional site in no time!! I cannot say enough good things about Sparkle Creative Studio!! Thank you! Thank you!!
Marybeth Healy / simply essential
Working with Liis was seamless, she was so invested in getting to know me as a client that it did not surprise me that what she brought forward creatively was exactly what I was looking for. Liis's patience, kindness and intuitive ability encouraged me to embrace the powerful place I was stepping into. I loved working with Liis, I highly recommend working with her not just because she is great at what she does but because of what an amazing person she is. She is setting an example for all female entrepreneurs and I am grateful for our time together.
egle kerr / live love lash sydney
It was an absolute pleasure to work with Liis from Sparkle Creative Studio. Every detail for the whole website building process is so well thought through. I had my old website transformed to a brand new functional, modern and aesthetically pleasing Showit website. Liis created functions and layouts I didn't even know about. She really focuses on things that really matter to you as a individual. Sparkle Creative Studio has created me a beautiful website that aligns with my purpose, quality services and matches perfectly with my branding. I finally have a website of my dreams!
The process
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Time to pop the champagne!! Once all outstanding payments have been completed, I will transfer the website over to you and connect the domain, so that you are ready to go LIVE and share you brand new SPARKLY website with the world. I will also record a training session, showing you how to make edits on your new site. You're all set now!
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The process begins with website strategy session, where we clarify your website goals and discuss the best way to achieve them. After that I design the website, and you will be able to give feedback / ask for revisions. Once approved, I will build out the entire site. You get to review everything one final time.
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After you submit your application, I will get back you in 48 hours. If it turns out we are a good fit to work together, I will share a link to book a complimentary Discovery Call with me.
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On the call, I am looking to get to know you and your business to understand your challenges and how we can best address them. After the call I will send you a proposal with 3 tiers, so that you can choose the package best suited to your budget and the level of support you would like to receive.
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Once the contracts and payments are sorted, we kick-start the project with brand strategy. After that I start the design work. I will present you with a brand identity once completed and you have opportunity to provide feedback / ask revisions. If we have agreed on branded materials, I might complete these also in this stage.
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Once the branding is complete, we move on to the copy stage. Typically this entails me editing and restructuring the copy you have provided, honing in on messaging and organising the text for best possible user experience on the website. Once the copy has been approved, we move on to the website.
Work with me
application
discovery call
branding
Website copy
website design & build
Launch!
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Frequently asked questions
Here are answers to some of the most common questions regarding working with me. If you have any questions that are not answered here, feel free to get in touch through the contact form and I will get back to you.
While most designers have multiple ongoing projects at any given time, I only work with one client at a time. That means your project gets the undivided attention (and my best creativity!) it deserves. It also means that you will need to be highly responsible and available for speedy feedback throughout the duration of the project, so that I'm able to move things along and complete everything on time.
Depending on the scope of the project, typically for a 4–5 page website, the whole branding + copy + web design process takes around 4 weeks (branding – 1 week, copy – 1 week, website design – 1 week, website build – 1 week).
It can take up to 48 hours for the website to show after the domain has been connected, which happens after the website design has been completed and approved, all outstanding invoices have been paid and the website has been transferred over to you.
More comprehensive websites will take longer.
For branding only, the timeline is typically 1–2 weeks.
The total timeline also depends on the availability in my calendar and how quickly you are able to get everything ready for the website from your end – images, copy etc. I recommend 2-4 weeks for this if you don't already have these prepared.
I use Showit. It's a drag-and-drop website builder (similar to SquareSpace and Wix, but better!) that does not require any coding skills. Which means you are easily able to make edits and updates to your website yourself. (Or you can ask about my retainer packages if you prefer me to take care of any updates/edits for you).
Showit allows to design absolutely beautiful, fully custom, mobile-optimised websites. However, their blog function is built on Wordpress, which means if you have a blog on your site, you will get the SEO (Search Engine Optimisation) power of Wordpress – without the coding bit. It's a total win-win for you as the end user.
Showit subscription costs ca USD 30 a month, depending on the plan. And with my referral code you get the first month for free.
Yes and no. I typically don't 'fix' existing websites. The reason for that is that I am Showit website designer and have only expertise in Showit (a drag-and-drop website builder). So if your website is built in SquareSpace, Wordpress, Wix or any other platform, I am not qualified to assist you.
The solution would be to create a whole new website from scratch in Showit, which is what I have done for numerous clients who have previously had websites on other platforms.
Alternatively, you can book my Audit/Strategy Power Hour which is a one-off session where I audit you current website and provide you with my expert advice and insights on how to improve what you currently have, but you will be the one executing everything.
I ALREADY HAVE MY LOGO / BRANDING AND COPY DONE BY MYSELF / SOMEONE ELSE. CAN I HIRE YOU TO JUST DESIGN THE WEBSITE?
As a rule of thumb, I don't work with branding created by someone else – be it yourself or another designer. Why? First of all, it could be that what you have is not of high enough quality or designed according to the standards I apply to my work. It could be that the branding has no real strategy behind and hence does not add the kind of value to the project that is required. And even if it does, because I have not been involved in the creative process, I won't be able to provide you with a holistic solution that is as impactful as when I am the one designing the branding as well.
Occasionally, I might make exceptions to this if the branding is designed by another brand designer, something that I decide on a case-by-cases basis, having first reviewed the branding you have. Feel free to get in touch and share your Brand Style Guide and I'm happy to provide my feedback.
The same applies to copy. I you have already hired a copywriter to write all of your website copy, I would need to assess it first to determine if it is solid enough for me to be able to design you an amazing site with it. Sadly not all copywriters are well versed in web design best practices. Copy and design complement each other, and as a result, the overall quality of the website is determined by the quality of those individual parts. I take pride in my high standards and have no desire to just take your money and sign-off a subpar website. Either the end result is 100% top notch, or I'm not doing it at all ;)
One thousand percent, YES! In fact, professionally taken photos are a must! It is impossible to create a high quality website with low quality, mobile phone images. The photos truly make or break a website. A professional brand photo shoot is an investment in your business and your brand. It will help to build credibility and trust, plus the photos are an excellent tool in helping to convey the look and feel of your brand and thus support your brand messaging. If you are planning to have professional photos taken, let me know on the Discovery Call and I can share my best tips so you can get the most out of your shoot.
Alternatively, an AI Brand Photo Shoot can be the solution! No limitations in terms of locations, number of outfits, you don't need to to put makeup on, do your hair or sit in awkward poses. In fact, you don't even need to leave your house! Whether you want something realistic, like a real-life photo shoot, or something fantasy-like, I will be able to help! It really depends what makes most sense for your brand. And I can of course create any kind of lifestyle/stock type of branded images, whether for the website or any marketing materials. We can discuss it all on the Discovery Call.
The way I assist you with your website copy depends on the type of business that you have. First, I help to gain clarity on the messaging in the brand strategy session. Following that, in then in the copy phase, if you are a solo service-provider, I will edit and structure the copy you will provide me with. You will still need to write up the service descriptions, your background, answers to any FAQs, breakdown of your process etc. That is because YOU are the expert in all of this, but second, if you are building a personal brand, we also want the website to sound like YOU (not me!) so it is essential to keep your wording and tone of voice as much as possible (which I'm mindful of in the editing phase).
If you have a small business that is NOT based on a personal brand, I can help you with either editing or writing all of the copy from scratch. In either case, I make sure that the copy flows nicely on the page, is structured in the most impactful and compelling way, and prompts the website visitor to take the action we want them to take.
FONTS
There are plenty of good free fonts we can use for your branding, but if we decide that there is a specific paid font we want to use for your branding, the cost of that font comes in addition to my project fee. Normally the licence fees are around USD 25–50 per font.
IMAGES
While my packages include complimentary stock images if required, sometimes the free sources I use lack the type of illustrative images needed for a particular project. If it comes to that and we need to purchase additional images, this will also be an add-on cost. Same applies to AI generated images, if we decide that suits your project best.
DOMAINS/HOSTING
Showit does not offer domain hosting, which means you will need to have your domain hosted by another service provider (in case you don't already own one), like Google Domains, GoDaddy etc. The cost of hosting is something you will have to pay for yourself, but I will gladly guide you with this if needed.
SHOWIT SUBSCRIPTION
You will have to subscribe to Showit to be able to use a website designed on the Showit platform. Depending on the plan, the average monthly fee is ca USD 30. All my clients receive their first month for free with my referral code.
To reserve a spot in my calendar and get your project started, a 100% upfront payment is required by a bank/wire transfer. For projects with the total fee of more than USD 5,000, it is possible to pay a deposit and divide the remaining fee into monthly instalments. However, please note that the total fee has to be paid off in full before your website is transferred over to your Showit account (and thus, can be shown to the world). Happy to discuss the details of an individual payment plan on the Discovery Call. I also accept payments in AUD, GBP, EUR and CAD.
