To have the most impactful online presence possible from day 1, I recommend my 4-in-1  package, THE ELEVATE & ILLUMINATE EXPERIENCE. It includes brand strategy (unless you are  clear on the foundational elements of your brand, just designing a website will not do much for your business), brand identity design (custom logo, colour palette and  typography, all based on your brand strategy), messaging and website copy, and website strategy and design.

If your budget is more limited and the custom, all inclusive package is not an option at the moment, my WEBSITE IN A WEEK is a great way to get you up and running quickly. You will get a template based website that will still be beautiful and powerful (and better than any DIY website out there ;), but without a custom logo, brand strategy or in-depth copy support. You can invest in these when you already have a proof of concept and have started making money, 6-12 months down the line (or you can purchase any of these as add-ons to your WEBSITE IN A WEEK package.

There are a  few options. If you'd like me to take care of everything  and have a 360 done-for-you experience –  strategy, branding, copy and  website design all included,  THE ELEVATE &  ILLUMINATE EXPERIENCE is  how you will get the best results. This means I will create you a new website from scratch in Showit (I typically don't 'fix' existing websites), which is a very easy-to-manage, drag-and drop website builder, and you will need to sign up for Showit (ca USD 30 a month) to be able to host  and manage your new website.

A more budget-friendly option would be  DESIGNED TO SELL, my brand + design consultancy intensive. With this option, I will provide all the expert advice and guidance, but you will need to do all the work on your website yourself.

If you are not sure which of the 2 to go for, the BRAND + WEBSITE AUDIT is a good, low-cost option to start with, as I will share with you what is working and not working on your current website and give you pointers on what to improve. Based on those insights, you can decide whether you want to go down DIY route or the done-for you option.

Mostly likely  –  no. I typically  don't 'fix' existing websites. The reason for that is that I am Showit website designer and have only expertise in Showit (a drag-and-drop website builder). So if your website is built  in SquareSpace, Wordpress, Wix or any other platform, I am not qualified to assist you.

The solution would be to create a whole new website from scratch in Showit, which is what I have done for many clients who have previously had  websites on other platforms.

Alternatively, the DESIGNED TO SELL package (see further up on the page for details) is a brand  + design consultancy  service, which means I will provide you with my expert advice  and insights on how to improve your current website, but you will be the one executing everything.

As a rule of thumb, I don't work with branding created by someone else - be it yourself or another designer. Why? First of all, it could be that what you have is not of high enough quality or designed according to the standards I apply to my work. It could be that the branding has no real strategy behind and hence does not add the kind of value to the project that is required. And even if it does, because I have not been involved in the creative process, I won't be able to provide you with a holistic solution that is equally as impactful as when I am the one designing the branding as well.

Occasionally, I might make exceptions to this, something that I decide on a case-by-cases basis, having first reviewed the branding you have. Feel free to email me your Brand Style Guide and I'm happy to provide my feedback.

In regards to copy,  your own copy/copy written by someone else is fine for WEBSITE IN A WEEK package. If you would like a custom website and everything else included in THE ELEVATE & ILLUMINATE EXPERIENCE, but have already hired a copywriter to write all of your website copy, I would need to assess it first to determine if it is solid enough for me to be able to design you an amazing site with it. Sadly not all copywriters are well versed in web design best practices. Copy and design complement each other, and as a result, the overall quality of the website is determined by the quality of those individual parts.

Depending on the scope of the project, if you go for THE ELEVATE & ILLUMINATE EXPERIENCE, typically for a 4-5 page website, the whole branding + copy + web design process takes around 4 weeks (branding - 1 week, copy - 1 week, website design - 1 week, website build - 1 week). The domain connection can take up to 48 h and happens after the website design has been completed, all outstanding invoices have been paid and the website has been transferred over to you. 

With WEBSITE IN  A WEEK, you will get your  new website – as the name says  –  in a week.

The total timeline also depends on the availability in my calendar and how quickly you are able to get everything ready for the website - images, copy etc. I recommend 2-4 weeks for this if you don't already have these prepared.

I use Showit. It's a drag-and-drop website builder (similar to SquareSpace and Wix), that does not require any coding skills. Which means you are easily able to maintain and make changes to your website yourself.

Showit allows to design absolutely beautiful, fully custom, mobile optimised websites. However, their blog function is built on Wordpress, which means if you have a blog on your site, you will get the SEO (Search Engine Optimisation) power of Wordpress – without the coding bit. It's a total win-win for you as the end user. 

Showit subscription costs  ca USD 30 a month, depending on the plan.

One thousand percent, YES! In fact,  professionally taken photos are a must! It is impossible to create a high quality website with low quality, mobile phone images. The photos truly make or break a website. A professional brand photo shoot is an investment in your business and your brand. It will help to build credibility and trust, plus the photos are an excellent tool in helping to convey the look and feel of your brand and thus support your brand messaging. If you are planning to have professional photos taken, let me know on the Discovery Call and I can share my best tips so you can get the most out of your shoot.

Alternatively, and AI Brand Photoshoot can be  the solution! No limitations in terms of locations, number of outfits, you don't need to  to  put makeup on, do your hair or sit in awkward poses. In fact, you don't even need to leave your house! Whether you want something realistic, like a real-life photo shoot, or something fantasy-like, I will be able to help! It really depends what makes most sense for your brand.   We can discuss it all on the Discovery Call. You can learn more about my AI Photoshoot services here

The way I assist you with your website copy is that I first help you to gain clarity on your core messaging in the brand strategy session. And then in the copy phase, I will edit and structure the copy you will provide me with, but you will still need to write up the service descriptions, your background, answers to any FAQs, breakdown of your process etc. First of all, because you are the expert in all of this, but second, we also want the website to sound like YOU (not me!) so it is essential to keep your wording and tone of voice as much as possible (which I am mindful in the editing phase). I make sure that the copy you provide, flows nicely on the page, is structured in the most impactful and compelling way, and prompts the website visitor to take the  action we want them to take.  

FONTS
There are plenty of good free fonts we can use for your branding, but if we decide that there is a specific paid font we want to use for your branding, the cost of that font comes in addition to my project fee. Normally the licence fees are around USD 25-50 per font.

IMAGES
While my packages include complimentary stock images if required, sometimes the free sources I use lack the type of illustrative images needed for a particular project. If it comes to that and we need to purchase additional images, this will also be an add-on cost. 

DOMAINS/HOSTING
Showit does not offer domain hosting, which means you will need to have your domain hosted by another service provider (in case you don't already own one), like Google Domains, GoDaddy etc. The cost of hosting is something you will have to pay for yourself, but I will gladly guide you with this if needed.

SHOWIT SUBSCRIPTION
You will have to subscribe to Showit to be able to use a website designed on the Showit platform. Depending on the plan,  the average monthly fee is ca USD 30. All my clients receive their first month for free with my referral code.

To reserve a spot in my calendar and get your project started, a 100% upfront payment is required by a bank/wire transfer. For projects with the total fee of more than USD 5,000, it is possible to pay a deposit and divide the remaining fee into monthly instalments. However, please note that the total fee has to be paid off in full before your website is transferred over to your Showit account (and thus, can be shown to the world). Happy to discuss the details of an individual payment plan on the Discovery Call. I also accept payments in AUD, GBP, EUR and CAD.

Hiring a designer for professional design support should be viewed as an INVESTMENT rather than an expense.  Design is – if leveraged correctly – a powerful business tool.

A strategically designed website in combination with branding and copy that magnetise your ideal clients allow you to sell your services – on repeat – without you having to be present. It allows you to have a broader reach and stronger impact than you would by only selling your services face-to-face or through social media channels. So think about how much more money you are able to make when you have a high-converting website? You are likely to earn your investment back many times over.

And have you ever thought about what would happen to your business if any of your social media accounts got hacked or shut down? Your website is a channel you own and can always leverage, no matter what. It also helps you to build your personal brand, establish credibility and authority, and position yourself in a way that attracts high-value clients.  

When working with clients, I only work with one done-for-you client at a time. This means you receive a premium service because I will be able to give your project the undivided attention it deserves, and be highly responsive throughout our time together. It also brings my best creativity forward and  allows me to  work in the most efficient way, which is why I am able to offer such short turnaround times.

Finally, I have invested countless hours and tens of thousands of dollars in my own education to be able to provide my clients with solutions that not only look good, but also solve their business problems. As a result, I'm fantastic at what I do, but creating effective branding and websites requires a lot of skill, time and effort, which is reflected in the price tag.